RKCLs Digital Marketing Advanced course (Code - RCADM) is tailored for professionals who want to elevate their digital marketing expertise and drive impactful results. Building on foundational knowledge, this course delves into advanced strategies in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media strategy, content marketing, email automation, and data analytics. Participants will explore the latest tools, techniques, and trends in digital marketing, with a focus on creating, optimizing, and managing sophisticated campaigns that deliver measurable outcomes. Through in-depth case studies and hands-on projects, you'll gain the skills to develop and execute high-level digital marketing strategies, enhance brand visibility, and achieve business goals in a competitive digital landscape.

Skills you'll learn

Under RKCLs Digital Marketing Advanced course, you will learn following key skills:

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• Website & Email Marketing: Advanced strategies for optimizing websites and email campaigns, including personalization, A/B testing, and automation.
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• Customer Relationship Management (CRM): In-depth use of CRM tools for customer segmentation, advanced analytics, and personalized marketing strategies.
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• Search Engine Optimization (SEO): Advanced techniques for SEO, including technical SEO, local SEO, and algorithm updates.
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• Google Analytics: Advanced analysis and reporting techniques, including custom dashboards, advanced segmentations, and conversion tracking.
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• Pay-Per-Click (PPC) & Google Ads: Advanced PPC strategies, including bid management, ad copy optimization, and advanced targeting options.
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• Social Media Marketing: Advanced tactics for social media advertising, influencer partnerships, and data-driven strategies for audience engagement.
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• E-Commerce Marketing: Advanced e-commerce strategies, including customer journey mapping, conversion rate optimization, and advanced product promotions.
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• Online Reputation Management (ORM) & Influencer Marketing: Advanced ORM strategies and techniques for managing brand reputation, as well as effective influencer collaboration strategies.
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• Mobile-Based Marketing: Strategies for mobile marketing, including app-based marketing, SMS campaigns, and mobile SEO.
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• Role of AI in Digital Marketing: Understanding how artificial intelligence is transforming digital marketing, including chatbots, predictive analytics, and automated content creation.
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• Latest Trends: Insights into current and emerging trends in digital marketing, such as voice search, geo-fencing, augmented reality, virtual reality, etc.
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• Case Studies: Analyzing real-world case studies to understand successful digital marketing strategies and learn from industry leaders' experiences.

These advanced topics will provide you with a deeper understanding and more sophisticated skills to excel in the digital marketing field.

Job Prospects

Completing RKCLs Digital Marketing Advanced course can lead to various job prospects, including key job roles like:

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• Digital Marketing Manager: Oversee and manage comprehensive digital marketing strategies and campaigns across various channels.
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• SEO Specialist/Manager: Lead advanced SEO strategies, including technical SEO and local SEO, to enhance website visibility and rankings.
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• PPC/SEM Specialist: Develop and manage sophisticated PPC campaigns, including complex bidding strategies and performance optimization.
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• CRM Manager: Implement and manage advanced CRM systems, focusing on customer segmentation, personalization, and data-driven marketing.
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• Social Media Manager: Create and execute advanced social media strategies, including influencer collaborations and data-driven content plans.
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• E-Commerce Marketing Manager: Develop and execute advanced marketing strategies for e-commerce platforms, focusing on optimization and growth.
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• Content Strategist: Design and implement content strategies, including advanced content marketing and distribution techniques.
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• Mobile Marketing Specialist: Develop and manage mobile marketing campaigns, including app promotion and mobile-specific strategies.
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• Online Reputation Manager: Oversee advanced ORM strategies to manage and enhance brand reputation online.
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• AI & Digital Marketing Specialist: Utilize AI tools and technologies to drive marketing innovation, including chatbots and predictive analytics.
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• Digital Marketing Consultant: Provide strategic advice and insights to businesses on advanced digital marketing techniques and trends.

These roles leverage advanced skills and knowledge to drive strategic and impactful digital marketing efforts.