Digital Marketing Basic

RKCLs Digital Marketing Basic course (Code - RCDM) is tailored for individuals eager to enter the dynamic world of online marketing. This course provides a solid foundation in key digital marketing concepts, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and analytics. Through practical exercises and real-world examples, participants will learn how to effectively reach and engage target audiences, create compelling content, and measure the success of digital campaigns. Ideal for beginners, this course will equip you with the essential tools and strategies needed to navigate the digital landscape and start building a successful online presence.

Skills you'll learn

Under RKCLs Digital Marketing Basic course, you will learn following key skills:

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• Digital Marketing Introduction: Overview of digital marketing concepts, strategies, and its role in driving business growth.
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• Website & Email Marketing: Creating and optimizing websites for lead generation, user experience, and conversion; strategies for building and executing effective email campaigns.
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• Customer Relationship Management (CRM): Understanding CRM systems, managing customer data, and using CRM tools to enhance customer engagement and retention.
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• Search Engine Optimization (SEO): Techniques for improving website visibility on search engines, including keyword research, on-page and off-page SEO strategies.
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• Google Analytics: Setting up and using Google Analytics to track website traffic, understand user behaviour, and measure the effectiveness of marketing campaigns.
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• Pay-Per-Click (PPC) & Google Ads: Fundamentals of PPC advertising, setting up Google Ads campaigns, keyword bidding, and optimizing ad performance.
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• Social Media Marketing: Utilizing platforms like Facebook, Instagram, and YouTube for brand awareness, audience engagement, and driving conversions.
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• E-Commerce Marketing: Strategies for promoting products and services online, optimizing e-commerce sites, and increasing sales through digital channels.
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• Online Reputation Management (ORM) & Influencer Marketing: Techniques for managing a brand’s online reputation, leveraging influencers to reach a broader audience, and building trust through authentic endorsements.

These topics will provide you with a comprehensive foundation in digital marketing, preparing you to effectively market products and services online.

Job Prospects

Completing RKCLs Digital Marketing Basic course can lead to various job prospects, including key job roles like:

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• Digital Marketing Assistant: Support marketing teams in executing online campaigns, managing social media accounts, and creating content.
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• SEO Specialist: Optimize websites to improve search engine rankings and drive organic traffic.
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• Social Media Coordinator: Manage and grow social media presence across platforms, engage with audiences, and create content strategies.
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• Content Creator/Copywriter: Develop engaging content for blogs, social media, websites, and email campaigns to attract and retain customers.
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• Email Marketing Specialist: Design, execute, and analyze email marketing campaigns to nurture leads and drive conversions.
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• PPC/Google Ads Specialist: Manage pay-per-click advertising campaigns, optimize ad performance, and monitor budgets.
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• Digital Marketing Analyst: Use tools like Google Analytics to track campaign performance, generate reports, and provide insights for strategy optimization.
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• E-Commerce Marketing Coordinator: Assist in driving online sales through effective e-commerce strategies, product listings, and promotions.
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• Online Reputation Management (ORM) Specialist: Monitor and manage a brand's online reputation, address customer feedback, and enhance brand perception.
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• Influencer Marketing Coordinator: Identify and collaborate with influencers to promote products and services, boosting brand visibility and trust.

These roles can serve as stepping stones to more advanced positions in digital marketing as you gain experience and expertise.